Importance Of Internet And Online Marketing - 1964 Words

Section 2 – Literature review The purpose of literature review is to find what literature has to offer on how retailers in New Zealand and Australia use internet and online marketing to do business, and the barriers they face in doing so. It would also look into the way retailers retain their customers. 2.1 Importance of internet and online marketing to business Before one proceeds to explore the importance of internet and online marketing to business, it is important to understand how well New Zealand is connected with internet. New Zealand is in a very comfortable position to benefit from internet use. The physical internet infrastructure is growing and Government’s ultra-fast broadband and rural broadband programmes have made sure that high speed internet is available throughout the country. This could potentially lead New Zealand to have the best network infrastructure in the world, as evidenced by the use of internet by businesses throughout the country (Adams, 2013). Ninety six percent (96%) of firms are connected with internet. The economic performances of these firms depend on how well they use it. Apart from the availability of internet, it is vital to note the way businesses use internet by to improve the way they do business. Most of the businesses in New Zealand do not use internet to its full potential, as proved from the World Wide Web Foundation (2012) ranking. New Zealand is ranked 17th in the world for its ability to extract economic value fromShow MoreRelatedOnline Marketing Strategy For One s Marketing And Corporation Budget1266 Words   |  6 PagesAbstract Online marketing has grown into one of the most popular marketing channels in the world today. Many organizations, from the smallest SMEs to the largest sized firms have implemented or are in the process of implementing online marketing strategies. 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